# Affinity audience: what it means in paid advertising
> An affinity audience is a group of people Google judges to have a lasting interest or habit, such as cooking, fitness or coffee, from their browsing over time.
This file follows the llms.txt format. Use the links below for additional context.
## Sitemap
- [Sitemap](https://digitalgurus.media/sitemap-index.xml)
## Optional
- [This page](https://digitalgurus.media/digital-hub/glossary/affinity-audience/)

Created: 2026-10-05T13:15:34.628Z