# Audience targeting: what it means in paid advertising
> Audience targeting decides who sees your ads by describing the people you want to reach: who they are, what interests them and what they're shopping for.
This file follows the llms.txt format. Use the links below for additional context.
## Sitemap
- [Sitemap](https://digitalgurus.media/sitemap-index.xml)
## Optional
- [This page](https://digitalgurus.media/digital-hub/glossary/audience-targeting/)

Created: 2026-10-05T13:15:34.628Z