# Conversion tracking: what it means in paid advertising
> Conversion tracking is the code on your website that tells an ad platform when someone who clicked your ad goes on to take a valuable action.
This file follows the llms.txt format. Use the links below for additional context.
## Sitemap
- [Sitemap](https://digitalgurus.media/sitemap-index.xml)
## Optional
- [This page](https://digitalgurus.media/digital-hub/glossary/conversion-tracking/)

Created: 2026-10-05T13:15:34.628Z