# Conversion: what it means in paid advertising
> A conversion is an action you want people to take after clicking your ad, one with real value to your business, such as sending an enquiry or making a purchase.
This file follows the llms.txt format. Use the links below for additional context.
## Sitemap
- [Sitemap](https://digitalgurus.media/sitemap-index.xml)
## Optional
- [This page](https://digitalgurus.media/digital-hub/glossary/conversion/)

Created: 2026-10-05T13:15:34.628Z