# CPA (cost per acquisition): what it means in paid advertising
> Cost per acquisition is what you spend, on average, for each conversion, such as an enquiry, a booking or a sale.
This file follows the llms.txt format. Use the links below for additional context.
## Sitemap
- [Sitemap](https://digitalgurus.media/sitemap-index.xml)
## Optional
- [This page](https://digitalgurus.media/digital-hub/glossary/cpa/)

Created: 2026-10-05T13:15:34.628Z