# CPL (cost per lead): what it means in paid advertising
> Cost per lead is what you spend, on average, to get one lead: someone who has shown real interest by enquiring, calling or booking.
This file follows the llms.txt format. Use the links below for additional context.
## Sitemap
- [Sitemap](https://digitalgurus.media/sitemap-index.xml)
## Optional
- [This page](https://digitalgurus.media/digital-hub/glossary/cpl/)

Created: 2026-10-05T13:15:34.628Z