# Impression: what it means in paid advertising
> An impression is counted each time your ad is shown to someone. Think of it as one view of your ad.
This file follows the llms.txt format. Use the links below for additional context.
## Sitemap
- [Sitemap](https://digitalgurus.media/sitemap-index.xml)
## Optional
- [This page](https://digitalgurus.media/digital-hub/glossary/impression/)

Created: 2026-10-05T13:15:34.628Z