# In-market audience: what it means in paid advertising
> An in-market audience is a group of people Google judges to be researching or comparing a product or service right now, from their recent searches and browsing.
This file follows the llms.txt format. Use the links below for additional context.
## Sitemap
- [Sitemap](https://digitalgurus.media/sitemap-index.xml)
## Optional
- [This page](https://digitalgurus.media/digital-hub/glossary/in-market-audience/)

Created: 2026-10-05T13:15:34.628Z