# Keyword: what it means in paid advertising
> A keyword is a word or phrase that targets your ad at what people search for. When someone's search matches it, your ad can show.
This file follows the llms.txt format. Use the links below for additional context.
## Sitemap
- [Sitemap](https://digitalgurus.media/sitemap-index.xml)
## Optional
- [This page](https://digitalgurus.media/digital-hub/glossary/keyword/)

Created: 2026-10-05T13:15:34.628Z