# Lead: what it means in paid advertising
> A lead is a person or business that has shown interest in what you offer and given you a way to follow up, such as an enquiry, a call or a booking.
This file follows the llms.txt format. Use the links below for additional context.
## Sitemap
- [Sitemap](https://digitalgurus.media/sitemap-index.xml)
## Optional
- [This page](https://digitalgurus.media/digital-hub/glossary/lead/)

Created: 2026-10-05T13:15:34.628Z