# Match type: what it means in paid advertising
> A match type tells Google how closely someone's search has to match your keyword before your ad can show.
This file follows the llms.txt format. Use the links below for additional context.
## Sitemap
- [Sitemap](https://digitalgurus.media/sitemap-index.xml)
## Optional
- [This page](https://digitalgurus.media/digital-hub/glossary/match-type/)

Created: 2026-10-05T13:15:34.628Z