# PPC (pay per click): what it means in paid advertising
> Pay per click is a way of buying ads where you pay when someone clicks your ad, and nothing when it's only shown.
This file follows the llms.txt format. Use the links below for additional context.
## Sitemap
- [Sitemap](https://digitalgurus.media/sitemap-index.xml)
## Optional
- [This page](https://digitalgurus.media/digital-hub/glossary/ppc/)

Created: 2026-10-05T13:15:34.628Z