# SEO (search engine optimisation): what it means in paid advertising
> Search engine optimisation is improving your website so it ranks higher in the unpaid results of search engines such as Google.
This file follows the llms.txt format. Use the links below for additional context.
## Sitemap
- [Sitemap](https://digitalgurus.media/sitemap-index.xml)
## Optional
- [This page](https://digitalgurus.media/digital-hub/glossary/seo/)

Created: 2026-10-05T13:15:34.628Z