# Privacy in digital marketing
> What a UK business needs in place before it advertises online: a privacy policy, a way to ask for cookie consent, and tracking that respects the answer. Updated for the Data (Use and Access) Act 2025.
This file follows the llms.txt format. Use the links below for additional context.
## Sitemap
- [Sitemap](https://digitalgurus.media/sitemap-index.xml)
## Optional
- [This page](https://digitalgurus.media/digital-hub/privacy-in-digital-marketing/)

Created: 2026-10-05T13:15:34.628Z