# Why SEO Doesn't Replace PPC, and Why You Need Both | Digital Marketing Insights | Digital Gurus
> What are SEO and PPC, and why do you need both?
This file follows the llms.txt format. Use the links below for additional context.
## Sitemap
- [Sitemap](https://digitalgurus.media/sitemap-index.xml)
## Optional
- [This page](https://digitalgurus.media/learn/seo-vs-ppc/)

Created: 2026-02-04T12:12:51.205Z