The challenge
Data Bubble wanted businesses to fill in a form on its website: the homepage offer of 10 free data records, a quote request or the contact form. It had run a B2B data campaign with us before, so there was a result to beat.
What we did
Those website forms were the key conversions the campaign was set up to count.
Early on the team tested tighter location targeting. Cost per click rose sharply, so they switched back, and costs returned to their earlier level.
In the last month they trialled new ad groups, which drew strong click rates at a lower cost per click than the main ad group.
The result
From 5 January to 5 April 2026 the campaign cost £1,545.13 including our fee, for 817 clicks and 67 key conversions: about £23.06 per key conversion, with an 11.4% click rate.
Against the previous campaign, cost per conversion fell and conversions came more often, most reliably in the last two months. The team recommended at least £17 a day for the next campaign, expecting about one lead a day.
What this campaign cost
- Spend
- £1,545.13 for the campaign On Google Search, about £17 a day including our fee.
- Period
- 5 January to 5 April 2026
- Channels
- Google Search
“ Excellent service from start to finish. The campaign was set up within 24 hours and was incredibly easy to use. We started receiving high-quality leads almost immediately, and the whole process was straightforward and hassle-free. The team were responsive, professional and always available to help. I would highly recommend them to any business looking to generate more enquiries and grow their pipeline.”
