Show up when your customers ask AI for help.
People ask ChatGPT what to buy, who to hire and how to fix things. ChatGPT ads place a short sponsored card beside those answers. Few businesses advertise there yet, and we already build and run campaigns on it.
Where can I buy freshly roasted coffee beans online in the UK? I use a cafetière.
Look for roasters that print a roast date on the bag and ship within a few days of roasting. For a cafetière, ask for a coarse grind or buy whole bean.
Independent UK roasters often offer subscriptions, which keep beans fresh…
Beans roasted to order, weekly
Ground for your cafetière or whole bean. Roast date on every bag, UK delivery in 48 hours.
javaroasters.co.uk
What your ChatGPT ad looks like.
A compact sponsored card beside a ChatGPT answer: your name, a short title, two lines of text, your website and a square image.
- A title of up to 50 characters and a body of up to 100. Around 20 and 40 reads best
- Up to 10 cards per campaign, each with its own square image
- Written for the conversation it appears in, so it reads as a helpful suggestion
Matched to .
Your card is matched to what the person is trying to do, in their own words.
Instead of keywords, each group of cards is matched to conversation contexts: short descriptions of the situations your customers are in.
- We write them from your plan, such as "choosing coffee for a new café"
- Groups are organised by service first, then by the situation someone is in
- We add and retire conversation contexts as we learn which ones lead to a click
Across the whole UK.
ChatGPT ads run across the whole of the UK. There's no town or region targeting yet.
- Whole UK
- UK-wide delivery on every campaign
- Best for businesses that serve customers nationally or online
Where ChatGPT fits.
Good fit
- Moments when someone is working out what they need and asks for advice
- Offers that take a sentence of explanation to land
- Getting in early, while there's little competition for attention
Think twice if
- You only serve one town. ChatGPT ads run across the whole UK
- You need a predictable number of leads next week. Search has years of data behind it
from £20 a day
Budget includes media cost and our fee.
The first weeks show which conversation contexts your customers respond to.
- Less competition today means your budget can go further than on established channels
- Benchmarks are still forming, so we set expectations from our own campaigns
- Cards are tested against each other and the weakest are retired
Campaigns start from £500 and run for 14 days or more, paid in advance. No retainers, no lock-ins, no setup fees.
See what your budget is doing.
Your ChatGPT campaign reports into the Performance Hub in the Guru, with the team's notes alongside the numbers. Enquiries show up there once tracking is set up on your website.
- Impressions, clicks and conversions in the Performance Hub
- Which cards and which conversation contexts earn the click
- Plain commentary on what's working on a channel that's still new
Pairs well with
ChatGPT questions
Do ChatGPT ads change ChatGPT's answers?
No. The sponsored card sits beside the answer and is clearly labelled. It doesn't alter what ChatGPT says.
Can I target my local area?
Not yet. ChatGPT ads run UK-wide. If your customers are local, we'll pair ChatGPT with Google Search, which can target down to a postcode.
Is this the same as showing up in AI search results?
No. This is paid placement. Appearing in AI answers without paying is a separate discipline, AEO, and our Digital Hub covers both.
Are you ready to grow your business?
No retainers. No lock-ins. Campaigns when you need them.
Strategy calls run for 30 minutes — bring your business and your goal, we will do the rest.