Paid advertising across search, social and AI.

We plan, build and run campaigns on ChatGPT, Google Search, Facebook & Instagram and LinkedIn. Compare how each one reaches people, or book a call and we'll recommend where to start.

Book a strategy call Compare the channels

Four channels, side by side.

Each one puts your business in front of people at a different moment. Pick the one that matches how your customers look for a business like yours, or run two together.

ChatGPT

from £20 a day

Best for: Moments when someone is working out what they need and asks for advice
Offers that take a sentence of explanation to land
Getting in early, while there's little competition for attention
How it finds people: The situation someone describes Your card is matched to what the person is trying to do, in their own words
Where it can reach: The whole UK only ChatGPT ads run across the whole of the UK. There's no town or region targeting yet
Who you can target: We write them from your plan, such as "choosing coffee for a new café"
Groups are organised by service first, then by the situation someone is in
We add and retire conversation contexts as we learn which ones lead to a click
The ad: A compact sponsored card beside a ChatGPT answer: your name, a short title, two lines of text, your website and a square image
Think twice if: You only serve one town. ChatGPT ads run across the whole UK
Daily budget: from £20 a day

How it works

Google Search

from £17 a day

Best for: Moments when someone is actively looking for the kind of thing you offer
Needs that come up suddenly and get searched straight away
Picking up demand that already exists, without having to create it
How it finds people: What someone searches for Searches related to your services, whether or not they know your business
Where it can reach: Down to a postcode or radius Show your ads only to searches from the places you serve, from the whole UK down to a postcode district or a radius around your address
Who you can target: Broad, phrase and exact matching, from related topics to precise searches
Negative keywords keep your ads away from searches that won't convert
Optional interest and in-market audiences help bidding favour people already shopping for your kind of service
The ad: Text ads at the top of Google results, marked Sponsored, with your headline, description and website address
Think twice if: Nobody searches for anything like your product yet. Social can build that demand first
Daily budget: from £17 a day

How it works

Facebook & Instagram

from £17 a day

Best for: Things people buy when something catches their eye
Showing what you do, when a picture explains it faster than words
Staying in front of people between the moments they need you
How it finds people: Who someone is Interests, life stage and location decide who sees your ad in the feed
Where it can reach: Down to a postcode or radius Our team keeps your feed ads inside your catchment, from the whole UK down to a radius around your premises
Who you can target: Age, interests and life events, such as moving home or starting a business
People who've visited your website, through remarketing
Lookalikes: people similar to your existing customers
The ad: Image ads in the Facebook and Instagram feeds, marked Sponsored, with your copy, a headline and a button
Think twice if: You need enquiries this week from people ready to buy. Search converts faster
Daily budget: from £17 a day

How it works

from £30 a day

Best for: Selling to other businesses, where the buyer has a job title
Work where one new client is worth a lot
Reaching a particular industry or size of company
How it finds people: What someone does for a living Job, seniority, company and industry decide who sees your post
Where it can reach: Down to a region or city Target the UK, a region or a city. LinkedIn doesn't go down to postcodes
Who you can target: Job title, job function and seniority
Company size, industry, or a list of named companies
Skills, to reach specialists
The ad: Sponsored posts in the LinkedIn feed, marked Promoted, with your introduction, a square image, a headline and a button
Think twice if: You sell to the public. Facebook and Instagram reach them for less
Daily budget: from £30 a day

How it works

Managed by us

The same on every channel. Plan the campaign with us. Our specialists build, launch and optimise it. You see the results in the Guru's Performance Hub, with weekly commentary on campaigns over two weeks.

Not sure which channel fits?

Bring your business and your goal to a 30-minute strategy call. We'll tell you where we'd start, what budget it needs, and which channels aren't worth it for you.

Book a strategy call Build a campaign

Every campaign runs for at least 14 days, from £500. No retainers. No lock-ins. Campaigns when you need them.