Digital Gurus

Digital advertising know-how, built to use.

Straight-talking articles on search, social and paid advertising for UK businesses.

Reviewed by Chris Day, COO Last reviewed

Spotlight

How AI Search Trends Impact SMEs

Take a look at the impact AI has had on search marketing for small businesses and what can be done to combat these changes.

Read the article

Published

2 December 2025

Written by

Simon Reed, CEO

digital marketing small business search advertising

The collection

Every article, newest first.

4 November 2025

Why SEO Doesn't Replace PPC, and Why You Need Both

What are SEO and PPC, and why do you need both?

Chris Day, COO

30 September 2025

5 Simple Ways to Get More Customers Online

Five techniques for gaining customers online

Chris Day, CEO

29 August 2025

Your Online Marketing Checklist: A Foundation for Marketing

A comprehensive checklist of everything you need before you start marketing online

Chris Day, COO

29 July 2025

What is Digital Marketing? A From Zero Guide

Learn the fundamentals of digital marketing; what it is, why you need it, and how to get started the right way.

Simon Reed, CEO

1 July 2025

Which Website Builder Is Best for Your Business? 5 Compared

Squarespace, Wix, Shopify, Canva or Figma Sites? Find the website builder that fits your business, then see how to bring customers to it once it's live.

Calum Peak, CTO

17 June 2025

A Beginner's Guide to Search Advertising for Small Business

Learn how search advertising works and why it's a powerful tool for small businesses to reach customers at the perfect moment—when they're actively searching for your products or services.

Chris Day, CPO

1 June 2025

How To Effectively Market Your Business: A No-Nonsense Guide to Paid Digital Advertising

A practical, straight-talking guide for SMEs who want to cut through the noise and build effective paid advertising campaigns across search, social, and display networks.

Simon Reed, CEO

Guides and glossary

Look up a term you've come across, or get your tracking and privacy ready before you advertise.

Paid advertising glossary The terms you'll meet advertising on Google, social media and ChatGPT, each with a worked example. How to track the enquiries your ads bring in Tracking shows which ads bring in enquiries, and lets the ad platforms find you more of them. What to track, how it works, and how to set it up on your website. Privacy in digital marketing What a UK business needs in place before it advertises online: a privacy policy, a way to ask for cookie consent, and tracking that respects the answer. Updated for the Data (Use and Access) Act 2025.

Are you ready to grow your business?

No retainers. No lock-ins. Campaigns when you need them.

Book a strategy call Start in the Guru

Strategy calls run for 30 minutes — bring your business and your goal, we will do the rest.