Reach your next customers before they start searching.
Facebook and Instagram put your business in the feeds of people who look like your customers, often before they know they need you. Our team sets up the audience, builds creative for each placement and optimises toward enquiries.
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What your Facebook & Instagram ad looks like.
Image ads in the Facebook and Instagram feeds, marked Sponsored, with your copy, a headline and a button.
- Facebook shows a wide image with a link card. Instagram shows a square image with a button bar
- Only the first 150 to 200 characters show before "more", so the opening line carries the ad
- One campaign runs across both platforms from a shared budget
Matched to .
Interests, life stage and location decide who sees your ad in the feed.
Our team sets the audience up on Facebook and Instagram, built from the customer you describe in your plan.
- Age, interests and life events, such as moving home or starting a business
- People who've visited your website, through remarketing
- Lookalikes: people similar to your existing customers
From a 1-mile radius up to the whole UK.
Our team keeps your feed ads inside your catchment, from the whole UK down to a radius around your premises.
- Greater Manchester
- North West
- Whole UK
- UK-wide, by region or town, or a radius around an address
- Combine an area with an audience: the right people, in the right place
- Small areas mean small audiences. We widen them if the budget isn't spending
Where Facebook & Instagram fits.
Good fit
- Things people buy when something catches their eye
- Showing what you do, when a picture explains it faster than words
- Staying in front of people between the moments they need you
Think twice if
- You need enquiries this week from people ready to buy. Search converts faster
- You sell to a narrow professional audience. LinkedIn targets by job
from £17 a day
Shared across both platforms. Budget includes media cost and our fee.
Budget buys reach: your ad in front of the right people, repeatedly.
- Facebook and Instagram share one budget. Delivery shifts toward whichever performs
- Audiences take a few days to settle before performance steadies
- We refresh creative before results drop, not after
Campaigns start from £500 and run for 14 days or more, paid in advance. No retainers, no lock-ins, no setup fees.
See what your budget is doing.
Your Facebook & Instagram campaign reports into the Performance Hub in the Guru, with the team's notes alongside the numbers. Enquiries show up there once tracking is set up on your website.
- Reach, clicks and conversions in the Performance Hub
- Which audiences and which creative are working, and what we changed
- A device breakdown, since most feed traffic is mobile
Pairs well with
Facebook & Instagram questions
Who sets up the targeting?
Our team does. We build the audience on Facebook and Instagram from your plan: the area you serve, age, interests, life events, your website visitors and lookalikes of your customers.
Do you create the images?
We build the creative with you from your images and brand, and you approve it before it goes live.
Can I run Instagram only?
Yes, though a shared budget usually finds cheaper results across both.
Are you ready to grow your business?
No retainers. No lock-ins. Campaigns when you need them.
Strategy calls run for 30 minutes — bring your business and your goal, we will do the rest.