Be there when people search for what you do.
Someone searching for "emergency plumber" or "wholesale coffee beans" isn't looking for your name. They're looking for a business like yours. Google Search ads put you in front of them at that moment, and we keep tuning the campaign against the enquiries it brings in.
What your Google Search ad looks like.
Text ads at the top of Google results, marked Sponsored, with your headline, description and website address.
- Up to 10 headlines of 30 characters and 8 descriptions of 90. Google tests the combinations and favours what performs
- Shown against the searches and related topics we choose, so spend follows intent
- Your website address is part of the ad, so the page it lands on matters as much as the copy
Matched to .
Searches related to your services, whether or not they know your business.
Searches decide who sees the ad. We choose the words and topics, and how closely a search has to match them.
- Broad, phrase and exact matching, from related topics to precise searches
- Negative keywords keep your ads away from searches that won't convert
- Optional interest and in-market audiences help bidding favour people already shopping for your kind of service
From a 1-mile radius up to the whole UK.
Show your ads only to searches from the places you serve, from the whole UK down to a postcode district or a radius around your address.
- Greater Manchester
- North West
- Whole UK
- UK-wide, by region, or by county, town or postcode district
- A radius from 1 to 80 miles around an address
- Different areas can have their own ads or budget, such as one per branch
Where Google Search fits.
Good fit
- Moments when someone is actively looking for the kind of thing you offer
- Needs that come up suddenly and get searched straight away
- Picking up demand that already exists, without having to create it
Think twice if
- Nobody searches for anything like your product yet. Social can build that demand first
- Your sector's clicks are so expensive the daily minimum only buys a handful
from £17 a day
Budget includes media cost and our fee.
You pay per click, so budget buys visits rather than views.
- Competitive searches cost more per click. We steer spend toward the ones that convert
- The first two weeks show which searches bring enquiries, and spend concentrates on them after that
- Daily budget is a ceiling. Quiet days spend less
Campaigns start from £500 and run for 14 days or more, paid in advance. No retainers, no lock-ins, no setup fees.
See what your budget is doing.
Your Google Search campaign reports into the Performance Hub in the Guru, with the team's notes alongside the numbers. Enquiries show up there once tracking is set up on your website.
- Impressions, clicks and conversions in the Guru's Performance Hub
- Which searches triggered your ads, and which ones we've excluded
- Weekly commentary from the team on campaigns longer than two weeks
Pairs well with
Google Search questions
Is this the same as Google Ads management?
Yes. We manage your Google Ads search campaign end to end: planning, keywords, ad copy, launch, optimisation and reporting.
Do people need to search for my business name?
No. Your ads show for searches about the service you offer, such as "boiler repair Leeds". Most people who find you this way have never heard of you.
Can I show my ads only in my local area?
Yes. Google Search can target a region, a county, a town or a postcode district, or a radius of 1 to 80 miles around your address.
Do I need my own Google Ads account?
No. We run the campaign for you. You review the plan and see the results in the Guru.
Are you ready to grow your business?
No retainers. No lock-ins. Campaigns when you need them.
Strategy calls run for 30 minutes — bring your business and your goal, we will do the rest.