- Greater Manchester
- North West
- Whole UK
- ChatGPT
- ChatGPT ads run across the whole of the UK. There's no town or region targeting yet.
- Google Search
- Show your ads only to searches from the places you serve, from the whole UK down to a postcode district or a radius around your address.
- Facebook & Instagram
- Our team keeps your feed ads inside your catchment, from the whole UK down to a radius around your premises.
- Target the UK, a region or a city. LinkedIn doesn't go down to postcodes.
What it means for your advertising
Each channel goes to a different level of detail. Google Search can target the UK, a region, a county or town, a postcode district, or a radius of 1 to 80 miles around an address. Facebook and Instagram go down to a radius. LinkedIn targets regions and cities. ChatGPT ads run UK-wide.
Target where your customers are. A local service needs a tight area; a business that delivers nationally needs the whole country. Too tight and you run out of people to reach; too wide and you pay for clicks you can't serve.
Location is where you advertise; audience targeting is who you reach there.
An example
Java Roasters delivers office coffee across Greater Manchester from its roastery, so that campaign targets Greater Manchester. Its wholesale beans go to cafés across the North West, so a second campaign targets the region. Its online bean shop ships anywhere in the UK, so a third targets the whole country.
Java Roasters is a fictional business, and its figures are illustrative.
How we handle it
Location is part of your campaign plan, and we set it on each channel. Where a channel can't reach as finely as you need, as with ChatGPT advertising, we'll suggest pairing it with one that can, such as Google Search advertising.