Conversational advertising

Conversational advertising places ads inside AI assistant conversations, shown beside the answer to what someone has asked.

Reviewed by Chris Day, COO Last reviewed

Where can I buy freshly roasted coffee beans online in the UK? I use a cafetière.

Look for roasters that print a roast date on the bag and ship within a few days of roasting. For a cafetière, ask for a coarse grind or buy whole bean.

Independent UK roasters often offer subscriptions, which keep beans fresh…

J Java Roasters Sponsored

Beans roasted to order, weekly

Ground for your cafetière or whole bean. Roast date on every bag, UK delivery in 48 hours.

javaroasters.co.uk

A question, the answer, then Java Roasters' sponsored card beside it.

What it means for your advertising

In ChatGPT, an ad appears as a sponsored card next to an answer, labelled Sponsored. OpenAI says ads don't change what ChatGPT answers.

Ads are matched to the situation the person describes rather than to keywords (see conversation context). Someone asking for help has usually explained a lot about what they need, so a well-matched card can read as a useful suggestion.

It's a new channel. ChatGPT ads run across the whole UK with no town or region targeting yet, and benchmarks for cost and results are still forming.

An example

Someone asks ChatGPT where to buy freshly roasted beans for their cafetière. The answer explains what to look for, and Java Roasters' card appears beside it: “Beans roasted to order, weekly”.

Java Roasters is a fictional business, and its figures are illustrative.

How we handle it

We plan, build and manage ChatGPT campaigns for you: we write the cards, describe the situations your customers are in and retire what doesn't earn clicks. Campaigns start from £20 a day, and our ChatGPT advertising page has the detail.

Are you ready to grow your business?

No retainers. No lock-ins. Campaigns when you need them.

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Strategy calls run for 30 minutes — bring your business and your goal, we will do the rest.