What it means for your advertising
The limits are tight: a title of up to 50 characters and a body of up to 100. That's room for one clear idea, so the best cards say what you offer and why it suits the question.
Each card is labelled Sponsored and sits apart from the answer. Clicking it takes the person to your website. A campaign can run up to 10 cards, so they can be tested against each other.
An example
Java Roasters' card has the title “Beans roasted to order, weekly” (30 characters), a 90-character body about grind and delivery, and a photo of its beans.
Java Roasters is a fictional business, and its figures are illustrative.
How we handle it
We write your cards from your campaign plan, within the limits, and you approve them before launch. Weaker cards are retired as results come in. More on ChatGPT advertising.