Sponsored card

A sponsored card is the ad format in ChatGPT: a short, labelled card with a title, a line of text, a square image and your website, shown beside an answer.

Reviewed by Chris Day, COO Last reviewed

J Java Roasters Sponsored

Beans roasted to order, weekly

Ground for your cafetière or whole bean. Roast date on every bag, UK delivery in 48 hours.

javaroasters.co.uk

Title 30 of 50 characters
Body 90 of 100 characters
Sponsored label
Added by ChatGPT on every card, so people can tell it's an ad.
Square image
One per card. A photo of the product or the work reads best.
Your website
Where the click takes people: the page that should answer their question.
The parts of a sponsored card, with Java Roasters' copy.

What it means for your advertising

The limits are tight: a title of up to 50 characters and a body of up to 100. That's room for one clear idea, so the best cards say what you offer and why it suits the question.

Each card is labelled Sponsored and sits apart from the answer. Clicking it takes the person to your website. A campaign can run up to 10 cards, so they can be tested against each other.

An example

Java Roasters' card has the title “Beans roasted to order, weekly” (30 characters), a 90-character body about grind and delivery, and a photo of its beans.

Java Roasters is a fictional business, and its figures are illustrative.

How we handle it

We write your cards from your campaign plan, within the limits, and you approve them before launch. Weaker cards are retired as results come in. More on ChatGPT advertising.

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