Digital Gurus

Described audience

A described audience is a targeting profile the Guru builds from a plain description of your customer. You write who they are, and AI turns it into the segments ad platforms use.

Reviewed by Chris Day, COO Last reviewed

Describe your audience

Office managers at small companies who want good coffee for their team without leasing a machine.

Generate profile

Targeting profile

Age
25 to 54 Most office managers and small business owners fall in this range.
Gender
All Nothing in the description points to one gender.
Parental status
Any Buying for a workplace, so it doesn't apply.
In-market
Business services They're comparing suppliers for their workplace. Office supplies Coffee for the team comes out of the office budget.
Affinity
Coffee shop regulars They care enough about coffee to want better than a vending machine. Business professionals Their working life shapes what they buy.
Java Roasters' description, and the profile the Guru builds from it with the reason for each choice.

What it means for your advertising

It's one of two ways to set an audience in the Guru. The other, Category Interest, lets you pick from a list of audience groups, such as Food and the groups inside it. If you're not sure which to use, a described audience is the one we suggest.

Write a sentence or two about who buys from you, or start from one of the suggested examples, then choose Generate Profile. The profile shows age ranges, gender and parental status, plus affinity and in-market segments. Hover over the information icon beside a segment to see why the AI chose it, and add, remove or change anything.

You can create up to five profiles per campaign, which helps when you sell to different kinds of customer. Each becomes part of your audience targeting.

An example

Java Roasters writes two. One describes office managers at small companies who want good coffee for their team; the other, people who make coffee at home and care where it comes from. Each gets its own profile, so the office segments don't blur into the home ones.

Java Roasters is a fictional business, and its figures are illustrative.

How we handle it

We check your profiles when we plan the campaign and carry them onto each channel. Google Search gets their in-market and affinity segments automatically, we write ChatGPT's conversation contexts from them, and our team sets them up on Facebook, Instagram and LinkedIn. How it works walks through the rest of building a campaign.

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